Day of Giving goes mobile for first time
-- Donors can use smart phones to make gifts
-- PittsburghGives match pool increases to $725,000
PITTSBURGH, Pa., September 29, 2011 -- The Pittsburgh Foundation’s third annual community-wide Day of Giving event on October 4 is going mobile for the first time. Donors will be able to access the on-line giving platform and make gifts to their chosen nonprofit organizations by using smart phones and tablets as well as their home or work computers.
A special mobile gateway has been developed for the PittsburghGives and WestmorelandGives sites, allowing donors to browse the profiles of eligible nonprofits while they are on the move. They will be able to make gifts to local charities via their phones and tablets that will qualify for a share of the available matching funds.
“This is a great enhancement that further underscores new opportunities for philanthropy in our digital age,” said Grant Oliphant, The Pittsburgh Foundation’s President and CEO. “Donors will have the convenience of being able to access our on-line giving program from anywhere in the U.S., or for that matter, anywhere in the world.”
All donation transactions via mobile devices or computers during the 24-hour Day of Giving are secure and encrypted.
More than 600 local charities in Allegheny and Westmoreland counties with profiles on the PittsburghGives and WestmorelandGives sites will be eligible to receive contributions from midnight to midnight on October 4 that will qualify for equal pro-rated shares of matching funds.
PittsburghGives, featuring nonprofits primarily serving Allegheny County, will provide a match pool of $725,000 – a significant increase on the $500,000 available for last year’s Day of Giving event. WestmorelandGives, representing charitable organizations serving Pittsburgh’s neighboring county, will have matching funds of $100,000, the same as 2010.
In Pittsburgh’s last 24-hour giving period, in October 2010, public donations exceeded $2.8 million which together with matching funds raised over $3.3 million for area nonprofits. Each donation received a match of 20 cents on the dollar, or 20 percent. Westmoreland’s Day of Giving in December generated nearly $200,000 in contributions which shared a match pool of $100,000. The Community Foundation of Westmoreland County merged with The Pittsburgh Foundation in 2010.
The Pittsburgh Foundation is expecting next week’s Day of Giving to top last year’s $3.3 million raised. “This is the third time we have hosted this event and nonprofits have done a superb job at spreading the word, engaging their donors and motivating existing and new supporters,” said Grant Oliphant. “It is especially important for them in this weak economy and the high demand for their services. I hope and believe this year we will set new records for the way our community supports their invaluable work.”
Since the launch of PittsburghGives in 2009, the on-line site’s giving events have so far raised $7 million for the region’s nonprofit organizations.
The PittsburghGives platform serves as a unique vehicle for nonprofits to showcase their work in the community, detailing information about their charitable programs, missions, management and finances. PittsburghGives can be accessed at www.pittsburghgives.org.
Attached: Factfile for 2010 Day of Giving
For further information contact:
John Ellis, Vice President of Communications
The Pittsburgh Foundation
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