Mark has been working for more than 20 years at the firm his brother, P.J., started in 1989. Two of Mark’s nephews also work at the firm, but most of the 22 employees are not part of the family. “It’s a very academic-based business,” he says. “We have found people with academic prowess who also demonstrate attention to detail and have a passion for helping clients manage their financial planning.” Mark says the firm takes pride in its focus on indi­ viduals and the community. While many people go into wealth management expecting to get high commissions, the DiNuzzo firm has been fee-only since its inception, meaning financial planners are paid for their expertise and do not receive compensation based on product sales. The approach has worked: the firm P.J. “built from zero” has 2 1 From left to right: Michael, Mark, P.J. and Jackie DiNuzzo at their offices in Beaver County.Though the family runs the firm, 15 other employees are not related, but Mark DiNuzzo says they all share a commitment to helping their clients with their financial goals and improving the community. grown to more than $600 million in managed assets over the past three decades. “We take the fiduciary standard to heart,” Mark says. “We are investing someone else’s assets and we want to ensure we can do that in the way that best serves our clients. We want to be involved because each person is unique and has unique goals. Achieving them looks different for every person.” Mark and P.J. learned to relate to people from their father, Ned Nutz, a restaurateur in Beaver County, where they grew up. Their mother, Phyllis Nutz, was a banquet manager there, among other roles. Ned’s father had changed the family’s name after emigrating from Italy as a young man, but Mark and P.J. legally changed their names in their early 20s to take it back. Seeing how hard their parents worked help shape the brothers’ work ethic. Now retired from the restaurant business, Phyllis greets clients a few days a week at the firm. “Pleasing people and superb customer service are ingrained in us,” Mark says. The DiNuzzos also have an eye on the future, training the next generation of financial advisors. Two recently hired wealth advisors served as interns and were mentored through college and their early careers by Mark, P.J. and other advisors. The family is also committed to giving back through philanthropy. P.J. has a fund at The Pittsburgh Foundation, and the firm works to empower employees to pursue their own philanthropic interests. “We have a volunteer day, where we give employees the day off to volunteer with any charitable organization they choose,” says Jackie. “We also do an annual employee charity drive. We give each employee $250 to give to the charity of their choice.” Those funds have gone to support a range of organiza­ tions meeting basic needs in southwestern Pennsylvania: from food, clothing and shelter to health care and education assistance. Mark DiNuzzo says the future is looking bright. Some consolidation is going on in the industry and he says firms are getting larger, while the “little guys” are getting squeezed out. He says that’s why offering a full array of services, not just man­ aging money, is essential in today’s marketplace. Increasingly, those services include philanthropic endeavors, which he says differentiate their firm from other wealth advisors. “We try to educate clients in ways that they can leave a legacy,” says DiNuzzo. “Through funds such as ours at The Pittsburgh Foundation, we’ve started something that whole families can participate in together and that will have a lasting impact on our communities.” By Deanna Garcia S P R I N G / S U M M E R 2 0 1 8