The Pittsburgh Foundation

Critical Needs donor-incentive campaign is Aug. 3

#ONEDAY giving event for nonprofits on frontlines of COVID recovery

PITTSBURGH, June 30, 2021 – As the region begins to recover this summer from the effects of the COVID-19 pandemic, The Pittsburgh Foundation is organizing a Critical Needs Alert online fundraising event backed by an incentive pool of $525,000 to bolster charitable giving from the public. Funds will be raised for 200+ nonprofit organizations that support basic needs in Allegheny and Westmoreland counties.

The Critical Needs event, under the #ONEDAY banner, is scheduled for Tuesday, Aug. 3, from 8 a.m. to 11:59 p.m. It will take place through the Foundation’s donation portal. Every donation of $25 or more will trigger additional funding from the incentive pool.

When developing the list of organizations asked to participate in this year’s #ONEDAY campaign, the Foundation placed special emphasis on including nonprofits led by and serving Black and Brown people.

“We are continually impressed by the resilience of the nonprofits in this region, particularly those serving Black and Brown communities, which have been disproportionately harmed by the pandemic,” said Pittsburgh Foundation President & CEO Lisa Schroeder in announcing this year’s #ONEDAY giving day. “Our hope is that this campaign will provide a much-needed boost of operating dollars to support these nonprofits’ missions.”

The $525,000 incentive pool includes $25,000 that will be divided among 30 Westmoreland County nonprofits.

The five priority areas for this year’s Critical Needs Alert are:

  • Child Care - Programs providing child care for infants and children up to age 6. (Those that provide only before- or after-school programming do not qualify.) 
  • Food and Nutrition - Organizations such as food pantries, food banks and soup kitchens that provide food to those who don’t have the ability to meet daily needs. 
  • Housing - Organizations providing direct shelter to individuals and families facing homelessness or other housing crises. 
  • Physical and Mental Health - Organizations providing clinical physical and mental health care.
  • Transportation - Organizations with a core mission that includes providing transportation to those in need. (School programs that provide transportation to students from the core program do not qualify.)

The catalyst for 16 hours of giving: The #ONEDAY campaign will prorate payouts from the incentive pool based on the total raised by each organization. The goal is to encourage public giving over the full 16 hours of the Critical Needs Alert. While donors can give as much as they like, incentive funds will be capped at $1,000 per donor per organization to ensure that funds are distributed across as many organizations as possible.

“Since the beginning of this pandemic, we’ve been amazed by the willingness of our donors and the public to step forward with operating dollars that help nonprofits provide a strong safety net for this community,” said Kelly Uranker, vice president of the Foundation’s Center for Philanthropy. “There has been a marked shift away from project support to operating dollars, which we believe shows the degree to which our population trusts and values nonprofits.”

The Foundation’s previous eight Critical Needs Alerts have raised a total of $7.9 million, including incentive funds, and each has targeted a specific area of need – food insecurity in 2013 and 2018, housing insecurity in 2014 and 2015, and basic needs – child care, food, housing, mental and physical health care, and transportation – in 2017, 2019, 2020 and again this year.

An additional $794,000 was raised for the #LoveIsStronger campaign following the Tree of Life shooting in November of 2018, which benefited eight organizations.

Critical Needs Alert giving events align with the Foundation’s mission of improving the quality of life in the Pittsburgh region by evaluating and addressing community issues, promoting responsible philanthropy and connecting donors to the critical needs of the community.

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